I was the first full-time hire at a Chicago-based Health-Technology startup, working alongside the co-founders.
As Marketing Manager, my role was to create a digital campaign in order to fund the initial product run, with an a target of $30,000 on the Indiegogo crowdfunding platform.
The campaign resulted in $564,866 raised in pre-orders surpassing our initial campaign target by over 1700%.
Campaign Link: https://igg.me/at/HOVR/x#/
Work Involved: Campaign Planning, Media Outreach, Social Media plan, Content Creation, Graphic Design, Website Development (incl. eCommerce) and Event Management.